National Repository of Grey Literature 2 records found  Search took 0.08 seconds. 
Využitie modernej marketingovej komunikácie v Slovenskej nohejbalovej asociácii
Varga, Adam
Varga, A. The use of modern marketing communication within Slovak futnet association. Bachelor´s thesis. Brno: Mendel University, 2023. This bachelor´s thesis is focused on ways of using marketing communication within Slovak futnet association more effectively. Based on findings from a questionnaire survey the thesis describes marketing tools preferred by respondents, whether they follow Slovak futnet association´s social media profiles, how much time do the respondents spend on social media in general and what is their demographic description. The aim of the thesis is to identify the correct marketing communication tools used for building a brand and raising awareness about futnet and Slovak futnet association in Slovakia. Target groups persona of a follower and a persona of a non follower of social media accounts of Slovak futnet association were created based on results from the questionnaire survey, each with suggestions about how to improve the marketing communication.
Criteria for acceptance of futnet into the program of the Summer Olympic Games
Tymichová, Veronika ; Kokštejn, Jakub (advisor) ; Frýbort, Pavel (referee)
Tittle: Criteria for acceptance of futnet into the program of the Summer Olympic Games. Objectives: Determining the structure of criteria, requirements and rules for futnet inclusion in the program of the Summer Olympic Games. Methods: This thesis is conceived as a theoretical research with descriptive-analytical character. The primary method of data collection will be a literature review. Especially it will be elaboration of monographs, proffesional and reviewed journals. The metod of interview will be used for further data collection focused on the actual matters of the topic. Results: By objectively collecting data and essential information was achieved an united complex of proof, which indicates that it is not yet possible for futnet to enter the Olympic games. Futnet does not meet many of the rudimentary conditions, which are defining for futnet to advance. Futnet is not a widespread sport, nor a professionally resolved one, therefore it is not possible to compare it to other sports that are already on the list of this year's Olympic games. Keywords: futnet, Summer Olympic Games, New Olympic Game, criteria for futnet inclusion in the program of the Summer Olympic Games, futnet promotion

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