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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Návrh fundraisingové strategie vybrané soukromé ZŠ v Brně
 Hronová, Veronika
Hronová, V. Design of fundraising strategy of a selected private elementary school in Brno. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the design of a fundraising strategy for a pri-vate primary school in Brno. The aim is to propose appropriate fundraising strat-egies that the school under study can use and possibly benefit from. The litera-ture search is based on specialist literature which explains, the basic theoretical concepts and knowledge related to fundraising. In the results section, qualitative research and SWOT analysis is conducted using PEST in order to identify poten-tial opportunities and threats in the external environment and strengths and weaknesses are revealed in the internal environment using five key factors. Using the SWOT matrix, fundraising strategies are proposed and evaluated in terms of human, time, and financial resources.
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