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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Vytvoření franchisingového konceptu v pohostinství
 Šmídová, Michaela
This thesis provides recommendations regarding the foreign franchisor's entry into the Czech fast-food market. Advantages and disadvantages for the franchisor, franchisee and the society are discussed in the theoretical section and also mentioned is the financial, tax and legal aspects of franchising in the Czech Republic. The practical part deals with questions of whether it is suitable to enter into the Czech fast-food market, in what form and where is the best place for the first franchise business. The answers to these questions provide tentative analysis and questionnaire survey. Practical findings from this thesis can be taken advantage of by foreign franchisor offering concepts into the fast-food sector in the Czech market.
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Franchising- eventual method of colaboration
 Kovalská, Jana ; Švarc, Zbyněk (advisor) ; Koucká, Jiřina (referee)
The work provides the basic knowledge and principles of operation of the franchise business methods. In theory explains the path which leads to a formation of franchise system, from creation of conception to signing of franchise contract. The introduction captures dedicate to development of franchising from the very beginning, explains the basic concepts and the nature of franchise, advantages and disadvantages that brings stakeholders and briefly describes the legal environment in Czech republic. The following is a detailed description, step by step, leading to a creation of a franchise system and signing of franchise contract. The work deals with the content of franchise agreements, clarifying the role of franchise associations and Ethical Code in developing this type of business.
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