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Entrance of the Czech firm to the Turkish market (based on case study)
Lukavská, Klára ; Černá, Iveta (advisor) ; Kopecký, Jan (referee)
The aim of the Bachelor thesis is to analyze the business case of small Czech firm, based on theoretical knowledge, whose core business is production of motor oils and industrial lubricants. The firm tried to enter Turkish market. This try, however, happened to be unsuccessfull. The first chapter characterizes Turkey as such, its macroeconomics indicators and the specifics of business negotiation. The second chapter describes the business relationship among Turkey and EU, the custom procedure and custom formalities. The third chapter gives idea about the forms of entrance to the foreign markets, payment conditions and possibilities of insurance in international business. Finally, the fourth chapter analyzes the case study, provides the suggestion of the alternative approach and gives the idea of the possible solutions of the current situation of the firm.
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