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Factors influencing attendance at Superleague floorball matches
Šnajberková, Vanda ; Ruda, Tomáš (advisor) ; Viplerová, Tereza (referee)
Title: Factors influencing attendance at Superleague floorball matches Objectives: The aim of this thesis is to determine the factors that influence the attendance of spectators at the highest men's floorball competition in the Czech Republic. The sub-objectives are to trace the basic characteristics of floorball spectators and the effect of charging for broadcasts on attendance at the Superleague. Based on the findings, recommendations will be proposed to clubs and Czech floorball to help increase attendance at Super League matches. Methods: The thesis uses both quantitative and qualitative research. As a quantitative method, an electronic questionnaire survey was used to collect data from clubs across the country. The research sample is floorball Superleague visitors, specifically 1400 respondents. The questionnaire was completed a total of 1104 times. The thesis evaluates a total of 602 responses as it was not possible to include some respondents in the research due to ethical considerations. The questionnaire measures the importance of each factor that influence attendance on a five-point scale. The factors are divided into three headings: economic, social and sport. Semi-structured interviews were used to supplement the results of the questionnaire survey. Four representatives of superleague...

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