|
|
Economic and other factors determining the use of club memberships in fitness centers in the Czech Republic in 2015
Staš, Ján ; Barák, Vladimír (advisor) ; Krebs, Vojtěch (referee)
The bachelor thesis is primarily focused on the fitness industry section of the Czech Republic, which belongs to the most dynamic and potential, but also very much neglected sections of the national economy. This work clearly shows the underdeveloped, or rather obsolete managing system of Czech fitness centres based on single entries which considerably determines the current chaotic, poorly mapped and unsystematic fitness industry in the country. The theoretical part of the work presents some possible management techniques of fitness centres based on the club memberships that would be applicable to the current conditions of the Czech market. At the same time it reflects the main economic as well as other factors, which are conditioned by the fitness centre visitors in order to purchase a club membership, respectively, their owners and operators to the acceptance and introduction of club membership in a particular fitness centre. The practical part verifies to which extent the proposed procedures and criteria correlate with the current conditions and the mentality of visitors of the Czech fitness centres and also their owners and operators. The result of this work is to make a real model of gradual introduction of fitness club memberships applicable in current Czech conditions that create a good background for a consequent co-operation with the other sectors of the national economy of the Czech Republic or the international associations related to the fitness industry worldwide.
|
|
|
Evaluation of Chosen PR Campaign
Olivová, Linda ; Odehnalová, Jitka (advisor) ; Průša, Přemysl (referee)
OLIVOVÁ, Linda, Evaluation of Chosen PR Campaign, Bachelor's Dissertation, University of Economics, Prague, Thesis Advisor Ing. Jitka Odehnalová, PhD., Prague 2012, 34 pages Bachelor's dissertation, using the theory of public relations, analyzes and evaluates PR campaign of event called Drum & Walk 2. The event was organized by the company H.E.A.T. Program as a PR event, which was supposed to offer an experience connected with the product. It should improve the overall brand image. The aim of the thesis is to analyze used PR tools, especially media relations, which were built continuously before and after the event and the impact of them on the brand image. Controlled factors are relationships both with customers and business partners which are represented by the amount of visits of the fitness centers and demand of the product MaxerRunner, which is exclusively used during fitness H.E.A.T. Program lessons. The thesis is divided into three parts. The first one, theoretical, describes the basic concept of public relations such as media relations, sponsorship and PR events. There are used analytic methods such as Pyramid Model of PR Research by McNamara. Above all the Barcelona Principles are taken into account. The second part, analytical, describes the concept of Drum & Walk 2 and its relevant elements of communication process such as target group, aims, communication channels, sponsorship and organization of events. In this part there is the analysis of business communication process as well as the press releases, which were published before and after the event in addition to their analysis in terms of theory. The third part, aimed at suggestions based on the analytical part, is about describing the effects of PR campaign on relationships with customers and business partners as well as company's image. This part contains both conclusions of the thesis and the author's proposal.
|
guest ::
