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Baťa Department Stores in Prague
Dorňáková, Adéla ; Biegel, Richard (advisor) ; Lahoda, Vojtěch (referee)
Baťa department stores are very numerous collection of building coming from the twenties and the thirties of the twentieth century and in many towns They represented the first apperance in modern architecture into historical centres. This study was reduced to eight buidings which were created in Prague. On one hand there are well- known department stores on Wenceslas Square or in Celetná street, on the other hand there are almost unknown buildings whose original function was forgotten. Research of primary sources and literature has allowed detailed presentation of particular buildings, their architectural history and changes which the department store had to undergo. Detailed descriptions have been used for reciprocal comparison and their inclusion into overall production of Baťa departments stores. At the same time the choice of Prague has permitted comparison with other department stores. Key words Department store, Baťa, Prague, Baťa architecture, architecture of the 20th centrury, functionalism, Old Town of Prague, New Town of Prague, Vysočany, Nusle, Libeň, Vršovice, Žižkov, Letná
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Advertisement on the example of the Baťa company in the postwar Czechoslovakia
Veselý, David ; Kozmanová, Irena (advisor) ; Stellner, František (referee)
The aim of this bachelor thesis is an analysis of using the advertisement by companies on the example of the Baťa company in the postwar Czechoslovakia. At the beginning, I am investigating what was the relation of the state to advertisement, how strict a government policy was and what was the concenquences of that for companies. I focused on regulation changes during the mentioned period and how legal processes had been treated on that bases. In the next part, on the example of the Baťa company, I am analysing how important was the advertisment for the company, especially a process of making an advertising. Who worked in it and what advertising instrumets and strategies had been used. I am also examining the role of an advertisment in the process of dealing with crisis after World War I, the global economic crisis and the competition. The last part is focused on a costumer attitude towards advertising, which affacted the form and the content, mechanisms of targeting advertisement and feedback collection. The bachelor thesis is based on the hypothesis that the advertising was one of the key success factors of the Bata company and its company strategy, pretty much due to oversea inspiration. Simultaneously with all parts I am presenting the comparism with the USA, which was the country inspiring Tomas Bata.
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Distribution chain at the sale of shoes
ŠTĚRBOVÁ, Petra
The main point of the work was distributive chain of sale of the footwear. Cooperation was join with worldwide known firm Baťa, whose bases were build in Czech republic (in Zlín). Logistics and logistic services were analysed like the main aim of the work. In more details were solved articles: salesroom - final consumer.In this part was effected questionnaire inquiry plus consequently designed possibilities improvement.Compare past and present on three selected signs plus illuminate contemporary market situation with footwear in ČR, were next partial aims. Prediction sales was solved last time.
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