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Financial Analysis of Nike Inc.
Havlytska, Viktoriia ; Procházka, Petr (advisor) ; Čermák, Michal (referee)
This diploma thesis examines the topic "Financial Analysis of Nike, Inc.". The goal of this bachelor thesis is to analyze and evaluate financial situation of one of the best sports brands, multinational company Nike, Inc. The thesis is divided into two parts. Firstly, the theoretical section introduces and defines basic terms about financial analysis and its objectives as well as explanation of horizontal and vertical analysis. Afterwards, fundamental and technical analyses are explained. The second, practical section evaluates results based on fundamental and technical analysis, gain by data mining method. Graphics and diagrams are used to visualize and demonstrate changes in main activities of financial statements. The aim of this section is firstly to evaluate strengths and weaknesses of company and if it is reasonable to invest in its stocks.

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