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A study of financial sustainability factors of the SMEs in Ghana: A case study of Techiman municipality in the Brong Ahafo region
Ayeh, Zlata
How to achieve financial sustainability is an enduring problem facing SMEs. This study examines four factors (public relations, networking, organizational culture and authentic leadership,) likely to explain the variation in SMEs ' financial sustainability. The study aimed to assess the funding patterns available to SMEs in the municipality of Techiman, Ghana. In terms of financial sustainability, following statistical work on data from selected SMEs in Techiman,72 survey findings show that public relations and authentic leadership account for 19.6% of the variance. The study found 17.4% account for public relations and authentic leadership respectively and 11.1% authentic leadership. Further analysis on ANOVA showed that 3 of the variables (networking, organizational culture, and sustainable growth rate) showed a difference in the organizational culture, networking and sustainable growth rate when grouped by location-based SMEs. The study suggests that SMEs need to use public relations matrices and genuine leadership to pursue financial sustainability. The above will do much better if they also adapt and work with the organizational culture of the Along Roadside organizations, the networking of organizations other than Outskirt of the market and the financial prudence that leads to the financial sustainability of organizations within the market. Keywords: Organizational culture, networking, SMEs, sustainable growth
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