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Faktory ovlivňující zákazníka při výběru restauračního zařízení
Nováková, Libuše
This bachelor thesis deals in detail with the identification of the customer and his needs. In this bachelor thesis, the priority reasons for visits to restaurants are dealt with and explored. This work focuses on defining and assessing the impacts that the visitor of the restaurant facility has on deciding on the choice of this facili-ty. The aim is to define the factors that affect the customer when choosing a restau-rant facility. Identify the degree of impact of these factors. Implementation of customer segmentation of restaurant facilities. Subsequent draft recommendati-ons to operators of these facilities.

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