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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Chování spotřebitelů při nákupu hudby v ČR
 Večeřová, Jana
This diploma thesis deals with consumer behavior during making a purchase of music in the Czech Republic. It focuses on factors which influence consumer during purchase process, on consumer purchase decision making and on consumer preferences and demands. The main source of data was a questionnaire survey conducted on sample of 565 respondents. The data were collected in October 2015. On the basis of the data the segmentation of the market was carried out. The survey results allowed to formulate recommendations and conclusions for music market in the Czech Republic, and music industry in general.
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Consumer Behaviour in the Commodity Wine
 KRÝZOVÁ, Markéta
Main aim of my work was to judge current situation and analyze it in the field of purchase and consuming bahviour in wine commodity. Main object was to compare purchase and consuming behaviour of a individual and than to make a recommendation how to make this situation better.
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