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The Usage of Travel Blogs As Data Sources of Tourism Market
 Rychlá, Barbora ; Jarolímková, Liběna (advisor) ; Jenčková, Jiřina (referee)
The thesis is dealing with usage options of travel blogs as data sources of tourism market. The thesis is divided into two parts - theoretical and practical. The first part (theory) is consisted of 2 chapters. The first chapter talks about marketing and the second chapter comprises an introduction to the theory of information and the blogging. A travel blogger's profile was created via questionnaires in the first chapter of the practical part. Travel blogs, expat blogs, travel vlogs and travel bloggers' profiles on Twitter were analysed in the next chapter of the practical part. Via questionnaires and the results of the analysis made in the previous chapter, the last chapter evaluates the current position of travel blogs as a source of information in organisations in tourism.
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