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There's black and white, day and night, good and evil, yin and yang. It all just balances itself out.
Ilič, Risto ; Kořínková, Jana (referee) ; Mazanec, Martin (advisor)
The bachelor's thesis "There's Black and White, Day and Night, Good and Evil, Ying and Yang" follows the three-year existence of the collective "Ugly Brno" and its work, which is based on the still current, local phenomenon of redesigning of advertising banners and shields in the context of small businesses located in the Brno city center. Specifically, it focuses on emerging designs combining black and white. The output of this bachelor's thesis is a video – a fictional interview in which Black and White are personified as two confident, eccentric personalities, quasi-experts in today's visual culture and the ultimate guarantors of taste, who conquered the city of Brno with their realizations. The objective of this thesis is to reveal the mythology behind the popularity of black and white combination in the context of visual culture, particularly in graphic design and its connection to the problematics of gentrification and capitalism. Another objective is to use sarcasm and irony to create a reflection of a culture whose values are elitism, workaholism, perfectionism, disregard for alternatives and an emphasis on efficiency. Why is it that in such a culture, black and white has gained more and more popularity than ever before?
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There's black and white, day and night, good and evil, yin and yang. It all just balances itself out.
Ilič, Risto ; Kořínková, Jana (referee) ; Mazanec, Martin (advisor)
The bachelor's thesis "There's Black and White, Day and Night, Good and Evil, Ying and Yang" follows the three-year existence of the collective "Ugly Brno" and its work, which is based on the still current, local phenomenon of redesigning of advertising banners and shields in the context of small businesses located in the Brno city center. Specifically, it focuses on emerging designs combining black and white. The output of this bachelor's thesis is a video – a fictional interview in which Black and White are personified as two confident, eccentric personalities, quasi-experts in today's visual culture and the ultimate guarantors of taste, who conquered the city of Brno with their realizations. The objective of this thesis is to reveal the mythology behind the popularity of black and white combination in the context of visual culture, particularly in graphic design and its connection to the problematics of gentrification and capitalism. Another objective is to use sarcasm and irony to create a reflection of a culture whose values are elitism, workaholism, perfectionism, disregard for alternatives and an emphasis on efficiency. Why is it that in such a culture, black and white has gained more and more popularity than ever before?
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Elitism in Social Work by Social Workers
SMOLOVÁ, Pavla
The topic of elitism was not yet to this day described in Czech professional literature. In the theoretical part of this Bachelor thesis, the most important topics, related to the social work and elitism, are summed up. The goal of the thesis was to identify elitism in social work in the viewpoint of the social workers. The research was targeted to the concept of prestige of particular target groups and form of social work, and to reveal the factors affecting them. The research was conducted qualitatively, using the method of questioning, by the technique of half-structured interview.
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Elitism in nursing
KUČEROVÁ, Kateřina
The topic ``Elitism in nursing{\crqq} was chosen based on the author´s interest in this issue, which is considered very attractive, and tributary to the present time, when nursing in our country is undergoing a revolutionary change. Nurses gain new competences and become partners of physicians, new legislature related to the profession comes into effect continuously, there is an effort to enhance the prestige of nurses and thereby to increase their status in the eyes of both the medical and general public. As mentioned above, the entire field of nursing, the nursing education system and the nursing profession in our country has been undergoing a fundamental transformation for some time, which places high demands on information, lifelong learning, free access to the latest information on the course of events not only in our country but especially on the international professional scene. Nursing is a field that has multiple layers - from basic nursing care, which is within the competence of nurses, to a specialized nursing and superspecialized care, which requires thanks to advances in nursing science the highest possible level of education. To define the elite of the nursing profession, it is necessary to specify the elite as an exclusive social group. Through this study the author tried to describe the issue of elitism in nursing in a comprehensive form. The objective was to briefly characterize the current situation in terms of the relationship between different groups of nurses and also debate over the question: "What does it take to be a nurse?" Is it the knowledge of an intricate technique or empathic wiping sweat from a patient´s forehead? The new century makes the nurse think about the concept of extended roles in nursing, which should help elevate social status of the profession. A negative feature is that a nurse has been detracted from the kind of work for which she had become a nurse - the nursing care of a patient and the care of basic biological needs of a patient. Due to this aspect, a lot of nurses believe that enhancing the prestige of the nursing profession is not compatible with the term ``menial{\crqq} job relating to nursing. The research outcomes showed that in Czech nursing, there is a status called elitism, and that there are disciplines perceived as exclusive, the relationship between professionalization and elitism was also proved. The research survey noted a big shift in improving communication between nurses and patients compared to the past years, and the author hopes that also a better communication between nurses will contribute to the improvement of relations on both sides, both the exclusive and the so-called common, because a truly elite - exceptional nurse is the one who combines education with a good character.
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