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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Electronic commerce - problems related to its establishment, running and propagation
 Vastušková, Valéria ; Laclavik,, Michal (referee) ; Kříž, Jiří (advisor)
The objective of the bachelor’s thesis is analysis and consequential assessment of the marketing strategy and the way how the e-shop Petra computer s.r.o. is managed and organised. The final outcome is a proposal for this company how to find and improve marketing strategy and how to run e-shop more effectively. In the first part, there is elaborated an analysis of the present condition of the company Petra computer s.r.o. In the second part, there are specified and defined theoretical facts concerning to e-commerce and marketing tools. The third part contains an effective proposal which is going to help the company Petra computer s.r.o. to improve and better promote itself on the marketplace.
Detailed record
Electronic commerce - problems related to its establishment, running and propagation
 Vastušková, Valéria ; Laclavik,, Michal (referee) ; Kříž, Jiří (advisor)
The objective of the bachelor’s thesis is analysis and consequential assessment of the marketing strategy and the way how the e-shop Petra computer s.r.o. is managed and organised. The final outcome is a proposal for this company how to find and improve marketing strategy and how to run e-shop more effectively. In the first part, there is elaborated an analysis of the present condition of the company Petra computer s.r.o. In the second part, there are specified and defined theoretical facts concerning to e-commerce and marketing tools. The third part contains an effective proposal which is going to help the company Petra computer s.r.o. to improve and better promote itself on the marketplace.
Detailed record

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