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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Risk and Sustainability Assessment in the Textile Industry
 Popek, Marcel ; Hrabová, Kristýna (referee) ; Balgová, Zuzana (advisor)
This thesis examines the impact and risks of ecolabelling on consumer preferences through a combination of questionnaire survey and eye tracking. The questionnaire survey provided quantitative data on consumers' attitudes and behaviours in shopping process, while eyetracking captured precise visual browsing behaviour of participants on selected products. Analysis of the combined data from both methods provides a deeper understanding of how consumers interpret ecolabelling and how it influences their purchasing decisions. The thesis concludes with suggestions for implementing the new technology as well as suggestions for educational materials to improve the current situation.
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