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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Efficiency of communication tools in HR marketing
 Doan, Ngoc Han ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The aim of this work is to analyze the marketing communication tools in HR at Komerční banka a.s. and their effectiveness. Then propose recommendations for possible changes in the use of HR marketing tools to enhance observed indicators of the company's strategy. For the creation of the theoretical part the methods of literature search and compilation are used. To obtain data to measure the effectiveness, a questionnaire survey was used on a specific group, namely students and future graduates of the University of Economics in Prague.
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