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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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The 4S Web-marketing mix in a small company
Uhlíř, Petr ; Gála, Libor (advisor) ; Šebesta, Michal (referee)
The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are typical for internet marketing in a small and medium-sized companies, as the concept of internet promotion. The important part is to analyze the web-marketing mix 4S, which is a one of the possible variants of marketing mix. The 4S will serve as a base process model website promotion.
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How to build profitable and effective website
Zosinčuk, Dominik ; Sklenák, Vilém (advisor) ; Hazucha, Andrej (referee)
This thesis discusses building an effective and profitable website. One of the aspects of building a website to meet this definition is optimizing it for search engines. Search Engine Optimization (abbr. SEO) is crucial for all web projects that aim for attracting new visitors. This thesis contains theoretical background of search engine optimization. It covers search engines from their early history up to a description of contemporary algorithms. Another section of this thesis discusses a practice-based analysis following earlier described factors considered to be important by today's search machines. The final section contains results of applying this analysis on a real project and rating the impact of given theories.
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