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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
E-mail marketing
 TŮMOVÁ, Kateřina
The aim of this work is to specify the e-mail marketing and in the practical application to evaluate the pros and cons of e-mail marketing as a tool of targeted marketing communication.Based on personal interviews with representatives of the company was described their existing e-mail marketing.Through the survey it was found, how customers perceive the company's e-mail marketing.Based on the survey, changes were proposed at the end of the thesis.
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