National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Image a identita Fakulty regionálního rozvoje a mezinárodních studií Mendelovy univerzity v Brně
Zavadil, Jaroslav
Zavadil, J.: Image and identity of Faculty of regional development and internationl studies, Mendel university in Brno. Diploma thesis. Brno 2015 This diploma thesis examines the impact of higher education in the region and focuses on the issue of the image and identity of public universities as a factor that significantly affects the competitiveness of organizations in the region. The objective of this thesis was to analyze image and identity of the Faculty of Regional Development and International Studies, Mendel University in Brno and propose any changes to the content of the image and identity of this public educational institution.
Intermediate school´s image as one of the selection criteria for parents and future students
SUCHÁNKOVÁ, Hedvika
My baccalaureate work deals with the topic of management in the school system, how secondary schools present themselves in the public and to what extent the quality of such presentation motivates parents in their decision making process regarding the choice of a particular secondary school for their children. The theoretical section of my work is focussed on the basic concepts of image, its kinds, the significance of relations management in services, school image as well as image analysis. The objective of this work consists in finding out the criteria which are relevant for the choice of the appropriate business school as related to selected aspects of school image. Several significant criteria related to school image were selected on the basis of interview research. These criteria were subsequently studied and analysed in internet presentations of secondary schools of the České Budějovice region with economic or business focus.

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