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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Targeted advertising on the internet
 Pokorná, Alena ; Kubálková, Markéta (advisor) ; Baranyk, Jan (referee)
An objective of the thesis is to evaluate and possibly suggest a more effective use of an ad targeting for a concrete company. This thesis does not aim on providing a unified instruction for similar companies. The evaluation is individual for this company. To reach this objective I describe an internet marketing environment. I focus on objectives of internet campaigns, metrics for ad success rating, types of internet advertising and mainly on types of targeting. I describe the company characteristics, bring the internet marketing situation in this company and suggest possible improvements in this area.
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