|
|
Marketing research of Customer Satisfaction
Holcová, Eva ; Stejskal, Ladislav (referee) ; Šimberová, Iveta (advisor)
My thesis is focused on the issue of marketing research, concretely marketing research of customer satisfaction. The aim of my thesis is gathering of available theoretical data and above all analysis of a chosen company (Českomoravská stavební spořitelna, company). Practical part is furthermore focused on proposal appropriate changes in activities of analyzed company accord to theoretical data and with the consideration of company conditions.
|
|
|
Evaluation of user interface COMES
Škoda, Pavel ; Štohl, Radek (referee) ; Pásek, Jan (advisor)
The bachelor thesis deals with analysis of user interface of system COMES. Its aim is to create a study with user feedback regarding this system. Then the system COMES can be improved based on obtained information. Firstly, there are written information about designing the correct user-friendly interface focusing primarily on easy operation and communication with user. Subsequently methods of measuring user interface are divided and described. In the second part, questionnaire was made up. It helps users test system COMES and evaluates this information. The most important part of this thesis is the last chapter. It describes the possible improvements of the existing system which eliminate identified deficiencies.
|
|
|
Design system for the detection and quantification of requirements to the control system of intelligent house
Kotík, Miloslav ; Novotný, Jan (referee) ; Bátora, Branislav (advisor)
Bachelor thesis focuses on analysis of the investor's requirements for control system of intelligent house. It is designed questionnaire to guide the designer in communication with the investor and this process is converted into an interactive form as a schedule. On the basis of the questionnaire is designed a procedure for automatic evaluation and transfer of detected investor’s requirements into the list of recommended components of a Tecomat Foxtrot control system and its peripherals for implementation. The first two chapters are theoretical and describe the intelligent house and the Tecomat Foxtrot control system. The last chapter of bachelor thesis describes the Design system itself and its parts - questionnaire, database, form, program evaluation.
|
|
|
Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
|
|
|
Marketing Communication of Private Secondary School NET OFFICE Orlová, spol. s r.o.
Gelnarová, Monika ; Michelsohn, Pavel (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is focused on creating proposals and analysis of marketing communication of private secondary school NET OFFICE Orlová, spol. s r.o. The first part comprises objectives of the thesis. The next part deals with theoretical background which is related to the topic. The analytical part provides summary of current state of the school. Marketing research results are also included in that part. The last part of the master’s thesis contains proposals processed on the results of marketing research which are determined for better marketing communication of the school.
|
|
| |
|
|
Suggestions for Improving Services and Increasing Clients' Satisfaction with Information Centre Olomouc
Skoupilová, Petra ; Břenek, Oldřich (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on an analysis of satisfaction of customers, as well as their suggestions for improvement, of the Information Centre Olomouc, which is the only information centre in the city of Olomouc. The theoretical part is focused on an analysis of customers’ satisfaction, which means marketing research and related concepts. The practical part consists of an analysis of the data collected during a marketing research among the customers of IC Olomouc. The resulting information then serves as a basis for suggestions that should result in the improvement of the effectivity of the service and increasing customers’ satisfaction.
|
|
|
Customer Satisfaction and Proposals for its Improvement
Škarabelová, Alena ; Drexler, Denis (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction in Paolo Caff. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based
|
|
| |
|
| |
guest ::
