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National Repository of Grey Literature

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Marketingový výzkum předplatitelských služeb Maderová, Dagmar ; Koudelka, Jan (advisor) ; Smržová, Martina (referee) Práce řeší problematiku předplatitelských služeb časopisů. Metodami marketingového výzkumu hledá odpovědi na otázky týkající se vztahu čtenářů časopisů k předplatitelským službám. Detailed record

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