Home > Search Results: keywords:"discount site"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Economic decisions of sellers on the discount servers
 Škodová, Ivana ; Svoboda, Miroslav (advisor) ; Kovanda, Lukáš (referee)
The thesis examines, why sellers offer their products on servers of group buying. On the basis of the theory were chosen characteristics that can be expected from specific sellers' strategy. These assumptions are tested in practical part of the thesis by the questionnaire, which were submitted to sellers. The theory assumed with economies of scale will offer higher quantity of coupons necessary for activation of discounts. Advertising expected offers containing lesser number of coupons per customer. The time to which the offer applies should be the deciding factor for the demand fluctuation. The price discrimination should not limit total of coupons. At the same time the offer should not limit quantity of coupons per costumer. The outcome of this work is to refute thesis of economics of scale. On the contrary, advertising and fluctuation in demand already confirm thoughts offered by the theory. Even though the price discrimination followed theoretical assumptions it was not possible to collect enough data to confirm hypothesis.
Detailed record
Analysis of the discount server type Groupon.com
 Nedvídek, Daniel ; Svoboda, Miroslav (advisor) ; Dudáková, Tereza (referee)
My work is focused on selling the goods and services via sale servers such as Groupon.com, which is a new brand on the Internet in the Czech Republic. This work consists of the main idea description on which "the selling model" is based on, its origin, development and the other possible alternatives of selling. I tried to find out the reasons why this kind of selling is so popular from customers', sellers' and negotiators' aspects. I used a model that helps me to explain the relation between the number of sold products and selected parameters. The model is based on the dates which have already been finished on the Czech sale servers. Furthermore there are all the results of my questionnaires filled by sellers and customers as well.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English