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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing Concept of Career Days
 Štěpánová, Klára ; Halík, Jaroslav (advisor)
The goal of this thesis is to present a detailed analysis of marketing concept of the project Career Days for the purpose of designing a new strategy, which would enable the event to increase its efficiency in changing internal and external environment. The focus is laid on the relation between Career Days and the strategic direction of organization AIESEC, examined are also competition and relevance with aspects on customers' needs. The proposed differentiation strategy is also accompanied by recommendations for its further elaboration and implementation.
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