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Image of selected destination
ROZTOČIL, Jiří
Image and brand are important competitive tools of destination marketing. Destination marketing organization should care about good reputation and strong brand to compete on the market. Bachelor thesis deals with evaluation of the image of the town Plzeň as a tourism destination. Analysis is based on existing knowledge and measurement models and via image comparative analysis of the most important competitors of Plzeň. As the strategy selection plays an important role in the process of destination image formation, a questionnnaire survey is used for the purpose of gaining evident outcomes of the work. It was asked 206 respondents. The Plzeň is strongly associated with beer and brewery tradition. Results show positive impacts of the project of the European capital of culture 2015, because respondents often associated Plzeň with culture and culture events. Results of survey identificate too new motives, which can use in destination marketing as a strong brand of sports clubs (FC Viktoria Plzeň, HC Škoda Plzeň, Talent Plzeň) or successful products (Škoda, Pilsner Urquell). All the findings subsequently serve visitors with the image of Plzeň and help the town become a frequently visited tourist destination. As an innovation for tourism supply there is proposed new guided tour through the historical center of town.
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Analysis of Cooperation of Subjects in Tourism
KAŠTYLOVÁ, Klára
The bachelor thesis focuses on the cooperation of subjects in tourism in South Bohemia in particular. The aim is to analyse the current state of cooperation of the subjects of tourism and their interconnection to the individual structures. The thesis focuses on detailed description, the definition of the region and the analysis of the organization of tourism - Tourism Authority of South Bohemia. Furthermore, the thesis is aimed at the presentation of individual tourist areas and the characteristics of the region's potential. The level of cooperation of the involved entities is analyzed by means of a questionnaire survey in the framework of managed interviews with the managers of the tourist areas. The result of the work is the identification of deficiencies and barriers in cooperation and identification of good examples with the possibility to develop cooperation. The results form the basis for the further development of tourism in South Bohemia.
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The importance of state castle Křivoklát presence for tourism on microregional level
HRALOVÁ, Iva
The main aim of this diploma thesis was to assess an influence of position of the castle Křivoklát for tourism in a region. At first the work assessed the castle in the system of the other sights in the region. Then there were discovered the movements of visitors with their main destinations in the region. Last the work analyzed the cooperation of the castle with the institutions in tourism.
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The importance of state castle Pernštejn presence for tourism on microregional level
JŮDOVÁ, Lada
The dissertation treats of the appreciation of the localization´s influence of the Pernštejn castle on the tourism in region Bystřicko. The dissertation was written according to defined objects. According to the first object, I investigated the position of the castle on the system of the tourism´s attractions in the region. Following investigation is {--} the behaviour of visitors, their basic places for visit and the last investigation researches which establishment cooperate with the castle and the sort of the cooperation. The investigation is the basic part of the dissertation. The results are described in the sections called ``discussion`` and {\clqq}epilogue``.
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