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Využití nástrojů marketingové komunikace pro podporu rozvoje a financování sportovního oddílu
 Štumbauerová, Tereza
The bachelor thesis engages in designing a suitable marketing communication strategy for the sports club of microlight aviation. The thesis is divided into three sections. Literary research, analytical part and proposal part. Literary research includes theory regarding given issues. The analytical part is briefly presented the sports club and its existing marketing communication. Subsequently, a situational analysis was developed. On its basis, a marketing communication strategy to support a development and financing of the sports club was designed and recommended.
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