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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of macro environment background of selected company
 DOLEŽALOVÁ, Eliška
The aim of this bachelor thesis, entitled "Analysis of macro environment background of selected company", is to find out what factors have effect on the selected category of goods and sum up their rate and importance. The first part of the thesis contains literature research. Analysis of marketing macro environment, its evaluation and suggestions based on the obtained information are situated in the second part. This thesis also contains description of the company itself.
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