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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Chování spotřebitelů na trhu s alkoholickými nápoji a tabákem a důsledky jejich spotřeby na státní rozpočet
 Vlková, Radka
Diploma thesis deals with consumer behaviour on alcohol beverages and tobacco products market. Literature review contains opinions of authors on consumer behaviour and instruments of government policy used for reduction of alcohol and tobacco consumption. Within own work analysis of secondary data related to consumption of alcohol beverages and tobacco is performed, moreover state incomes and expenditures related to alcohol and tobacco consumption are calculated. Based on comparison of state incomes and expenditures are subsenquently formulated drafts of recommendations leading to consumption reduction.
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Povědomí českých spotřebitelů o demarketingu
 Klíma, Boris
This bachelor thesis is focused on demarketing, mostly knowledge of czech consumers about demarketing, specifically knowledge of acadamic community of Mendel university. In the first part are mentioned theoretic facts, which are important to know to get an exact view at demarketing. In the second part of thesis is added an analysis of knowledge about demarketing.
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