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Business environment, commercial and cultural specifics of Austria
Štursová, Eva ; Odehnalová, Jitka (advisor) ; Eklová, Jitka (referee)
The aim of my thesis is to analyze the business environment of Austria, describe economic and political situation of the country, as well as analyze appropriate business behavior while dealing with Austrian partners and to point out cultural differences, which may come across a business entity. The work is thematically divided into five parts. The first part of my work provides a general description of the country and its brief history, which influenced the formation of links to foreign business partners. The second part relates to the business environment, focusing on political, economic, socio-cultural and technological environment. The third part deals with the cultural specifics while focusing on information about cultural dimensions and customs. The fourth part concerns the business etiquette and traits and provides information about specifics of business negotiations in Austria. The last part of this work shows the results of the survey and also includes a case study.
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