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Services provided to costumers in the shop
MICHNOVÁ, Veronika
This thesis is concentrated on how people perceive services provided in shops. It explores customer opinions and their satisfaction with individual services. The bachelor thesis has two parts. The first, theoretical, part describes shops, retail and wholesale, services, services in shops, marketing research, questionnaire survey. In the practical part is the aim of thesis, research question and methodology. Makro Cash & Carry was chosen for the practical part. In the practical part, the reader can learn about the company and about the services provided in Makro Cash & Carry. Information was collected by means of questionnaire survey. The results of the questionnaire survey include information about customer satisfaction with services in Makro Cash and Carry. Finally, there are suggestions for improvement.
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