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National Repository of Grey Literature

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Analysis of the Customers' Shopping Behaviour Darebník, Martin ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee) The thesis analyses shopping behaviour of the customers from Nové Město nad Metují and its close environs. It is focused mainly on the purchase of foodstuffs, nevertheless part deals with non-food products. The first chapter describes the retail network of Nové Město nad Metují. The second chapter characterizes briefly current shopping behaviour of the customers in the Czech Republic. In the third chapter analysis itself, based on the data from the author's research, is made. Detailed record

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