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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Role of the Narrative in Marketing of Culture Heritage
 Neubauerová, Markéta ; Černá, Jitka (advisor) ; Tesařová, Michaela (referee)
This thesis deals with the role of the narrative in animation culture heritage. Its aim is to assess the effectiveness of the use of the narrative in the marketing of cultural monuments. The theoretical part describes the specifics of the art marketing and the culture product, focusing on the use of psychology and emotions in marketing and explains the theory of narratology and storytelling and its application for an animation of the narrative. The practical part includes a research and analysis of selected objects that use or do not use the story for self-promotion, and also investigates the marketing campaign of the CzechTourism Agency. Analysis of selected objects was personally accomplished by the author through the questionnaire survey. Based on the research probe, the thesis provides evidence of the narrative functionality in animation of the culture heritage and recommends convenient changes to existing marketing promotion.
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Cultural tourism in a selected region - Jihlava
 NECKÁŘOVÁ, Alice
The aim of this diploma project is to define cultural tourism in Czech republic and to analyse cultural tourism in Jihlava. This diploma project inludes precautions for improvement of tourism, especially cultural tourism in the city Jihlava.
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