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Cultural heritage and development of tourism in Český Krumlov region
 MESÁROŠOVÁ, Michaela
This bachelor{\crq}s thesis deals with the topic of culture and heritage tourism. Firstly we evaluated the culture potential in chosen area. To receive the primary information we did marketing research. We asked the domestic visitors in the South Bohemia region and in in the west region. In addition we made some statistics by using one-way ANOVA analysis. We used tabs and graphs to demonstrate our results. There were discovered certain differences in the reasons of the holiday or travel between the visitors with various level of education, different types of age, between male and female. We measured the differences between the attitudes. According to the feelings we can say what type of tourism attractions is the most suitable for the region to attract the visitors.
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