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Business Plan
Žůrková, Lenka ; Černý, Vít (referee) ; Sládková, Jitka (advisor)
Bachelor’s thesis presents the prerequisites for producing a business aim of establishing and operation the cultural facilities. It analyses problems, which are related to creation of business plan and establishment of new cultural facilities. It contains suggestions of organizational, marketing and financial plan that can be applied within creation and activity of this company. The work expresses how the project should be undertaken.
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Business Plan
Žůrková, Lenka ; Černý, Vít (referee) ; Sládková, Jitka (advisor)
Bachelor’s thesis presents the prerequisites for producing a business aim of establishing and operation the cultural facilities. It analyses problems, which are related to creation of business plan and establishment of new cultural facilities. It contains suggestions of organizational, marketing and financial plan that can be applied within creation and activity of this company. The work expresses how the project should be undertaken.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Třebíč
FLORIÁNOVÁ, Lucie
The aims of thesis were analyze supply and demand of tourism and to complete the products for selected segment of visitors and to suggest possibilities of communcation and cooperation cultural facilities and sector of tourism in the region of Třebíč. The thesis includes several parts. The first part is a theoretical part, which provides basic theoretical information. Another part contains an analysis of tourism offer in the region of Třebíč. In the next part of thesis was performed marketing research of cultural facilities in the region of Třebíč. Another tree SWOT analyses were performed. This information led to the development process of tourism in the region of Třebíč.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Telč
AMPAPOVÁ, Šárka
This thesis concerns the analysis of tourism in the selected area, i.e. analysis of primary and secondary potential of tourism in Microregion Telčsko. Then the tourism demand is analysed, partly by analysis of visitor needs and requirements by selected cultural facilities, partly as well the current visitor in Microregion Telčsko. The thesis evaluates the strengths and weaknesses, opportunities and threats of tourism in the selected area. Some product proposals for the selected segments were added. As well some communication and cooperation options (proposal) of cultural facilities in the context of the tourism sector were added.
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A usage of cultural facilities in tourism development on case of selected museums in Třeboň
MACHOVÁ, Eliška
Trebon is famous not only for the spa, a rich cultural life and many sights, but also fish farming and pond system that consists of numerous lakes and other water bodies. Every year there are many exhibitions, festivals, theatrical performances and much more. Trebon is a state dominated by the castle, but for visitors, the town offers many more attractions. The landscape around Trebon calls for various types of sporting activities and through the presence of many lakes for water sports. Can not forget the beautiful countryside of Trebon, who became a protected area. Due to these factors, Trebon has great potential for tourism and its further development. This thesis has set three goals. The first goal is the task of analyzing supply and demand of tourism in the town of Trebon. The second objective is the investigation of motivation, expectations and images of selected cultural activities to supplement the product mix for the selected segments of visitors. The third objective is to devise ways of communication and cooperation in cultural and tourism sectors in the town of Trebon. The thesis begins with a theoretical part, which serves as a basis for understanding the important concepts and other relationships. There were also more characteristic of the area in question. Most of the information provided Třeboňsko situational analysis, which were defined in the most important elements needed for tourism. Information obtained from the situational analysis and survey were then used for SWOT analysis. The conclusion of the thesis deals with proposals for new products in Trebon and proposals for improving communication and cooperation between cultural institutions and organizations engaged in tourism.
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