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Impact of recession on implementation of Corporate Social Responsibility
Placier, Klára ; Putnová, Anna (advisor)
During the last few years, companies have had an increasing interest on playing a more significant role in society, besides their merely economic function. Corporate Social Responsibility (CSR) has become a relevant concept leading them to do so. However, after the recent economic decline, the business model of most corporations had to be reviewed, including the CSR policy. This dissertation work discusses the impact of recession on CSR. The topic is highly relevant, since the consequences of the economic crisis have still a strong influence on business environment, in the form of a degrading level of trust and a decline of moral commitment to society. In order to evaluate this phenomenon, a research was conducted in three companies that are engaged in long-term CSR. With case study as research method, the impact of recession on CSR has been identified and a trend for future development has been outlined. As one of the main conclusions of this research it was proved, that after the economic decline, rather than dismissed, CSR was re-aimed in a more efficient way. CSR has helped companies to survive better the economic crisis and has taught them, how it can be beneficial not only for business but also for the society.
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Corporate Social Responsibility in Engineering Company
Mašková, Barbora ; Žižlavská, Jana (referee) ; Putnová, Anna (advisor)
This diploma thesis is focused on corporate social responsibility. It analyses current situation in area of CSR incompanies situated in Czech Technology Park Brno. Further it analyses attitude to this topic from point of view of the czech company TOS – Kuřim OS, a.s. specialized in civil engineering. It includes suggestions how to strenghten corporate environment and reliability as well as the image of the company.
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Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
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Vinařství Ludwig, Ltd. Code of Ethics Proposal
Hájková, Markéta ; Košut, Michal (referee) ; Černohorská, Lenka (advisor)
The aim of this thesis is to analyze the current situation of business ethics and culture in Vinařství Ludwig, Ltd. and make a proposals lead to improvement of this situation. In the first part of the work on the basis of literature research identified the theoretical and methodological bases, which are needed for the processing of the practical work. The second, practical part of the work is based on a survey of the current state of corporate ethics and culture of Vinařství Ludwig, Ltd. The bases for the survey are internal and external sources of information of company and questionnaire survey among its workers. The result of this thesis is to make the Code of conduct of Vinaství Ludwig, Ltd.
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Social Audit in GEOtest Brno Company
Kristenová, Lenka ; Dvořák, Vít (referee) ; Putnová, Anna (advisor)
This master´s thesis deals with an actual theme, which is the business ethics and the corporate social responsibility. It includes view of main concepts. Then is documented situation in GEOtest Brno Company and realized the social audit. Results of the questionnaire research are analysed and completed by concept of introduction.
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Fulfillment Business Ethics in ABC Company
Kugler, Tomáš ; Ulik, Marcel (referee) ; Putnová, Anna (advisor)
The aim of this work is to determine the level of business ethics in the company of ABC. It´s level is determined by comparison with selected aspects of corporate climate. Using the questionnaire are determined range of individual areas, resulting in the identification of critical areas in the company, which serves as the starting point for the proposals to improve the situation. Basis for the design part is enhanced by discussions with management and the author´s observation. The main proposed solution is the implementation of the Balanced Scorecard methodology, whose benefit is the reduction of critical areas to an acceptable level. The author also formed proposals to improve corporate ethics program and actvities in the area of social responsibility.
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The Decline in the Standard of Living in Presenior (55-65 years) and Senior (65+) Generation and the Factors that Influence Them
Durkáč, Ondřej ; Šefčíková, Linda (referee) ; Konečný, Štěpán (advisor)
Senior policy of the state is largely focused on the active life of seniors (eg national strategy to support positive aging for the period 2013-2017 ). From this pont of view is generally expected to stay seniors longer in their natural environment and any subsequent use of social and health services, residential care homes for the elderly. Another phenomenon is the senior policy burden on the state budget in raising funds for the payment of pensions. One means of this policy mainly at regional level is to support seniors through discounts and other advantages Senior Pas project. The author draws a comparison of the consumer basket of the general population in the age structure from 55 years and above users Pas Senior Discount Network , which is primarily intended to support active living. The theoretical part focuses on the description and benefits, deficiencies discount networks in general and the discount network designed primarily for seniors. Thesis will also undertake an excursion to the neighboring countries, especially Austria and Germany, this excursion could give a number of inspiring suggestions in monitoring the functioning of these networks. In the practical part, thesis will devote particular network Senior Discount waist and through a questionnaire survey of members of the network. Thesis will be noticing all the available factors affecting the selection and use of discount networks in relation to age, place of residence, gender and other attributes/parameters. Thesis will help to answer the question whether discount network tends to increase the active life of seniors primarily or secondarily through capital cost savings for common services and goods. Author of acquired knowledge and experience will provide recommendations for fulfilling the mission and good functionality of discount network Senior Pas.
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Corporate Social Responsibility in the Company
Hodovská, Anna ; Veselý, Josef (referee) ; Putnová, Anna (advisor)
The diploma thesis is about corporate social responsibility and its application in a selected company. The introductory sections summarize the theoretical background and methodologies used. The following are the sections related to the analysis and the research performer. The design part contains the basic concept of the code of ethics, recommended activities and evaluation in terms of risks, time and finances. The result of the work is this proposal of social responsibility in the company.
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Development of Communication Activities of Company
Andrlová, Zuzana ; Nogová, Lívia (referee) ; Zich, Robert (advisor)
Bachelor thesis defines the term 'marketing mix of company' and specializes in the field of public relations. The first part provides theoretical base, the second part analyzes power engeneering company Slovenské elektrárne as a member of the international corporation Enel. Public relations of the company is focused on implementation of project „Energy for country“ and the thesis specifies one of the five sub-projects called "Energy for nature". The conclusion of the thesis includes proposition of new communication activities in way of creating new projects, and further development of realized ones. Both efficiently represent and support company's positive attitude towards the environment.
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