National Repository of Grey Literature 305 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Environmentálny pilier spoločenskej zodpovednosti v chování spotrebiteľov
Lovás, Patrik
Lovás, P. Environmental pillar of social responsibility in consumer behaviour. Diploma thesis. Mendel University in Brno, 2021. Diploma thesis research deals with environmentally responsible behaviour of Slovak consumers with focus on zero waste. From the results of quantitative survey (n=454) and in-depth interviews (n=5) can be concluded, that Slovak consumers are actively interested in the issue of environmental protection which reflects willingness to demand environmentally friendly products, or zero waste products. The findings also show that such a responsible demand is primarily limited by consumers´ unfamiliarity of zero waste production. On this basis, recommendations are proposed to the marketers in the field of communication, which could support and subsequently increase environmentally responsible behaviour, what is simultaneously the main aim of the thesis.
Vnímání Corporate Social Responsibility ve společnosti Atlas Copco
Pavlíčková, Monika
Pavlíčková, M. Perception of Corporate Social Responsibility at Atlas Copco. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis deals with the employees' perception of social responsibility in the company. The aim of this thesis is to find out how individual CSR activities affect employees and whether the promotion has a negative or positive effect on them. The theoretical part is devoted to social marketing, differences between commercial and social marketing, marketing mix, corporate social responsibility, CSR in the European Union and the last part describes corporate social responsibility in the czech republic. In the practical part, Atlas copco, its history and CSR activities are presented. Subsequently, an evaluation of the qualitative research is carried out, which is further supplemented by a structured interview. At the end, recommendations for problem solving are proposed.
Activation of RunTour running series sponsorship
Sekeráková, Aneta ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Activation of RunTour running series sponsorship Objectives: The main purpose of this master thesis is to create suggestions and recommendations for the future sponsorship activation of selected RunTour partners, as a follow-up on the presentation and analysis of their activation in 2018. As a secondary objective can be considered the systematic processing of sponsorship activation, which Czech literature still does not offer. Methods: In methodological terms, a case study was chosen that draws on observation of the author at the RunTour running races and especially on interviews with competent representatives of selected partners. Document analysis and interview with the event organizer were used to analyse the running series and sponsoring companies profile. Results: Given the descriptive nature of the research, it is not easy to summarize the results of the thesis. However, it can be stated that all three selected partner companies are aware of the importance of the sponsorship activation and have been clearly open to suggestions and recommendations of the author. Despite the different size of companies, it was generally recommended to establish mutual cooperation between partners. From sponsorship activation suggestions, which have the greatest potential for implementation in practice,...
Cooperation of the profit and non-profit sector in the field of CSR
Peterová, Tereza ; Legnerová, Kateřina (advisor) ; Pospíšilová, Tereza (referee)
The thesis will explore the cooperation between the for-profit and non-profit sectors in the field of corporate social responsibility. The theoretical section will be divided into three main chapters, which will first present the overall theoretical conceptual framework of the non- profit sector. Afterwards, the concept of CSR as it is understood today will be introduced through an analysis of the literature. Above all, this part of the thesis will concentrate on the potential benefits of implementing CSR strategies in the organizations. The last chapter will deal with the actors that can engage in the field of CSR and will clarify how CSR-based actors can be linked in a cross-sector collaboration. In the empirical part of the thesis, we will look at how the concept of CSR is implemented by the company Albert Ltd. in cooperation with the Albert Foundation in its activities, what activities occur within the cooperation and what it provides for both actors.
CSR in the Company
Klímová Tomash, Viktoriya ; Koráb, Vojtěch (referee) ; Veselý, Josef (advisor)
The diploma thesis focuses on corporate social responsibility and its influence on decision of applicants for employment. The theoretical part of the thesis introduces the concept of CSR, its definition and the concept of three pillars and the interweaving of human resource management and CSR. The practical part of the thesis consists of an analysis of the social responsibility of the selected company, and a research was carried out. The aim of the research was to find out if the corporate social responsibility in any way influences the decision making of job applicants when choosing a company. Furthermore, proposals were presented to improve CSR activities for the selected company.
Corporate Social Responsibility and Corporate Financial Performance: The Mediating Role of Innovation Ability
Li, Xiangyu ; Baxa, Jaromír (advisor) ; Merrino, Serena (referee) ; Vokoun, Marek (referee)
Firstly, this paper empirically analyzes the relationship between corporate social responsibility and corporate financial performance without considering innovation ability by using dynamic panel threshold model. The empirical results show that there is a nonlinear relationship between corporate social responsibility and corporate financial performance; Corporate social responsibility has a double threshold effect on corporate financial performance, and the positive impact of corporate social responsibility on corporate financial performance decreases marginally. Furthermore, this paper explores the intermediary or regulatory role that innovation ability may play between the two. The empirical results show that this paper measures the innovation ability of enterprises by innovation input, innovation output and innovation efficiency, but only the first two play a partial intermediary role and positive adjustment role in the relationship between corporate social responsibility and financial performance. By analyzing the relationship between corporate social responsibility and financial performance in Poland, this paper examines the influence of innovation ability on the relationship between them, which provides a new perspective for enterprises to achieve better financial performance and the...
Environmentální aspekty společenské odpovědnosti Plzeňský prazdroj, a.s.
Pelánová, Aneta
This diploma thesis deals with the current topic of corporate social responsibility (CSR). The aim of the thesis is to characterize the possibilities of using the concept of CSR in solving environmental problems and illustrate opportunities of integration of economic and environmental targets in the scope of corporate strategy and management. The literary research defines the concept of CSR and the current conditions for its implementation. It’s followed by the procedure for introducing the concept into business practice. The last part of the literary research is focused on environmental responsibility of a business. As part of my own work, an analysis of the CSR activities of the Czech company Plzeňský Prazdroj, a.s. will be done. Based on the obtained results and the method of comparison with competing companies, recommendations will be formulated for Plzeňský Prazdroj, a.s.
Corporate Social Responsibility in construction sector
Berdibekov, Alisher ; Vaňková, Lucie (referee) ; Hanák, Tomáš (advisor)
CSR, podnikání, životní prostředí, společenská odpovědnost firem ve stavebnictví, zainteresované strany ABSTRACT The diploma project entitled "Corporate Social Responsibility in the construction industry" aims to provide an overview of the companies in the construction industry based in the Czech Republic.The work is divided into two parts. The first part carries the definition of the term CSR, the history of the term, the meaning, development, driving forces of its application, views and influence on various areas of business. The second part is devoted to the analysis of the trend of CSR development in the Czech Republic. An effort was made to learn about the problems that stand in the way of the development / implementation of CSR and the results in case of its use.
Vliv CSR jako motivačního faktoru na dobrovolnou retenci zaměstnanců v MSP v odvětví cestovního ruchu
JARKOVSKÁ, Petra
This work tries to present Corporate Social Responsibility as a way how to stimulate employees' desirable affirmative work attitudes, such as Job Satisfaction, Organizational Commitment or Voluntary Retention, using concepts from psychology (motivational theories) and social psychology (e.g., Social Exchange Theory, Social Identity Theory) as an underlying theoretical framework. To examine the causal relationship between Corporate Social Responsibility and employees' work attitudes, empirical research was conducted in the tourism industry setting (precisely in the hospitality subsector of the tourism industry), engaging a set of multiple regression analyses. The physical research location, Prague, the Czech Republic's capital, was designated deliberately, as it is one of the predominant tourism destinations in the Central European and European context. The found results confirmed a significant causal relationship between Corporate Social Responsibility and the examined employees' work attitudes, such as Job Satisfaction, Organizational Commitment, and Voluntary Retention. However, the strength of the relationship differs. Based on the empirical research findings, the model navigating employees' desirable work attitudes through Corporate Social Responsibility as a motivation factor was suggested. Additionally, by adopting narrative (qualitative content) analysis, this work also tries to summarize the current trends in the scholarly literature on Corporate Social Responsibility in relation to employees and, thereafter, based on the findings, suggest a broader contemporary conceptual approach to managing Corporate Social Responsibility in regard to employees. Aside from presenting the research findings, this work attempts to show the tourism industry (together with its hospitality subsector) from a sustainable regional development standpoint and evaluate the Corporate Social Responsibility concept's history by pinpointing some of the most significant scholarly contributions.

National Repository of Grey Literature : 305 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.