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Konzumerismus jako pedagogický problém - vybrané aspekty
VANČURA, Jakub
This bachelor's thesis concentrates on consumerism as a pedagogical problem with an emphasis on the environment and modern technology. The thesis is divided into two parts. In the theoretical part of the thesis, the author tries to define consumerism, depicts its aspects, and describes its historical development. The author attempts to explain why children are the easy target of advertisements promoting consumer lifestyle and then highlights the positives and negatives connected to such lifestyle. The theoretical part of the thesis breaks down the impacts of this trend on the environment, and further points out the extensive use of modern technology, denoting those points as issues which the present-day society faces. The methodical part of the thesis is based on the Framework Education Programme, didactic literature, and the longtime experience of the teachers. Based on the acquired information, the author describes the possible solutions used when dealing with undesirable effects of consumerism executed by social science teachers teaching at the secondary school. Lastly, the author presents several designed lessons which are supposed to serve as inspiration for teachers struggling with how to approach and grasp such a challenging topic. This thesis aims to provide the reader with an overview of the issues of consumer lifestyle and present a layout of possible solutions to those issues from the perspective of the social science teacher teaching at the secondary school.
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Konzumerismus jako pedagogický problém - vybrané aspekty
JELÍNKOVÁ, Markéta
The thesis aims to outline the problematic of consumerism, development of the consumer society and the consumerism lifestyle connected with it. Furthermore, it tries to reflect the problems with keeping the optimal body weight due to massively spread consumerism lifestyle with special attention to the problematic of child and young people obesity which represents one of the current pedagogical problems. The practical part of the thesis focuses on the creation of methodical-didactic preparation, which can be utilized within the subject civic education at elementary schools. The theoretical part of the thesis was created on the basis of the following methods: professional heuristics, comparison and compilation from professional literature and other sources on the basis of which the author tries to analyze the given problematic. The practical part was created with regard to official methodical and didactical principles of teaching. The author will then asses the aspects of the consumerism representing the medical risks in the form of obesity as a pedagogical problem. It will be possible to use the practical part of the thesis as a supplementary material within the teaching about the problematic of consumerism in the civic education classes at elementary schools.
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Social aspects of consumerism as a phenomenon of the present time
MAJEROVÁ, Aneta
The diploma thesis has the title Social aspects of consumerism as a phenomenon of the present time. The theoretical part is divided into five chapters. The introduction chapter is designed as a theoretical framework of the whole thesis. That is why it describes hedonism as the original philosophy, consumer mentality and also the historical-cultural context of the development of the consumer society. The second chapter is in order to clarify main concepts devoted to terminological definition of consumerism and it also specifies concepts such as consumer society, consumerism etc. The third chapter focuses on aspects of consumer behaviour from marketing perspective, such as the cultural influences, personality determinants of consumers and impact of advertising. To social aspects of consumer behaviour that are the main object of study in this work is devoted the fourth chapter. The last chapter outlines the negative effects associated with consumer society, what involves issues of environmentalism in the context of the consumer society, further I mention modern forms of addiction (oniomania, shopaholism) and in the conclusion there are considered questions of what happens to our souls in the time of dominant, increasing, consumer thinking. The aim of this work is to map the social aspects of consumerism in the target group aged 30-55 years. Considering the methodological point of view, I applied a qualitative approach. Emphasis was placed on methodological triangulation of techniques therefore there were selected two data collection techniques - narrative interview technique (17 respondents) and the technique off standardized questionnaire (20 respondents). Primary data was coded/indexed and processed according to Ritchie and Spencer frame analysis method. In this diploma thesis there were set for research questions. The results show that two-thirds of respondents are aware of the influence that family has on their consumption patterns. Considering the dominance of married couples are decisions about shopping subordinated to traditional gender role - the dominant person is in two-thirds of families by shopping woman. The results also show that almost three quarters of respondents perceive regardless of their own income or education, their own social prestige as a middle-class one. Results also show that in the higher income categories were respondents more open to the influence of environment, their preference in clothing, choice of car and type of housing and lifestyle. The opinions of respondents on the life on loan have been predominantly unified - the vast majority of respondents rated this method of obtaining finance negatively. Characteristic common features in consumer behaviour in a middle class can be seen in a single perception of own social prestige as a middle-class one. Another common feature is a realistic idea related to the increased income that would bring respondents the feeling of happiness. Respondents also share negative attitude to life on the loan. On the basis of framework analysis and data interpretation, there were induced following theoretical concepts.
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