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Marketing strategy of the selected company
Pánková, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with the marketing strategy of the company Náš grunt, s.r.o., the operator of the farm food concept Náš grunt. The aim of the thesis is to analyse the marketing strategy of the company and to suggest possible improvements. The theoretical part of the thesis is focused on the marketing, the marketing process, the marketing strategy, the marketing mix and SWOT analysis. The practical part is based on the situation analysis and the marketing strategy of the company Náš grunt, s.r.o. As a result, it contains suggestions for improvements of product, price, distribution and communication strategy.
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