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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Creation of promotion on a selected product
 HOMOLKOVÁ, Monika
Creating a promo-campaign is a lengthy process of well-prepared steps. This thesis present an event building to promote a new variety of milk chocolate product in supermarkets and areas of sale. The promo-event was held by a professional marketing agency. The work included planning, printing promotional leaflets, preparing gifts as well as staff training for tasting stalls. The future costs were calculated and presented to the contractor. The work includes theoretical preparation of the subject as well as summarised data of the process.
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