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Využitie marketingových nástrojov pri zvyšovaní predajnosti chovateľských potrieb Zooprodukt, s.r.o.
Ábelová, Monika
This bachelor thesis deals with tools of marketing . The goal of thesis is to raise the saleability of pet supplies. The theoretical part defines basic concepts, respective tools of the marketing, definition and specification of pet supplies, which are used in practical part. In the practical part are designed recommendations to increase the effectiveness of using the sales promotion of pet supplies, based on the analyses of marketing mix and saleability of the products.
Využitie marketingových nástrojov pri zvyšovaní predajnosti chovateľských potrieb Zooprodukt, s.r.o.
Ábelová, Monika
This bachelor thesis deals with tools of marketing . The goal of thesis is to raise the saleability of pet supplies. The theoretical part defines basic concepts, respective tools of the marketing, definition and specification of pet supplies, which are used in practical part. In the practical part are designed recommendations to increase the effectiveness of using the sales promotion of pet supplies, based on the analyses of marketing mix and saleability of the products.

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