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Product of Tourism portfolio for the seniors in Strakonice destination
MELKOVÁ, Šárka
The aim of this work was to evaluate the primary and secondary offer of tourism products in Strakonice. Analyse segment of seniors, to evaluate the level of service of tourism in Strakonice and propose measures to improve the situation. Primary and secondary data served to analyse the current state of Strakonice. Primary data were obtained from the survey, which results are in this work. The analysis segment of seniors was also obtained by survey. The research results are summarized in the synthesis of the results and findings. Measures were proposed based on the survey results that would contribute to the development of tourism in Strakonice. To improve the current situation, it is suggested editing centers for the elderly, namely to build a barrier-less access via mobile stair chair and a new promotional banner. It is suggested wheelchair access and greater number of secure benches at the bus station in Strakonice. The latest proposal concerns the purchase of electric bikes.

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