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National Repository of Grey Literature 31 records found  beginprevious31 - 31  jump to record: Search took 0.01 seconds. 
Company Bohemia Hop, a.s. – marketing strategy and export activities focused on China
 Šedivá, Radka ; Zamykalová, Miroslava (advisor) ; Šponer, Pavel (referee)
This bachelor's thesis deals with the company Bohemia Hop a.s., a trading company that sells the Žatec hop of the highest quality and has managed to become a successful player in the world hop market. This company is represented in many world markets, but I decided to devote this thesis to the finese market, because the Chinese market is a very perspective and is constantly growing. The aim of this thesis is to introduce the company Bohemia Hop, analyse the current hop market and compare the marketing strategies of this company in the Chinese and Czech markets. The first chapter introduces the company, including its history,the markets the company is represented in and the products it trades. The second chapter analyses the current hop market in China and the Czech Republic and focuses on Bohemia Hop's customers in both markets. The third chapter is about the company's marketing strategy in the Chinese and Czech markets. SWOT analysis is included in the fourth chapter. The final part of the thesis covers possible recommendations for the Bohemia Hop Company.
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National Repository of Grey Literature : 31 records found   beginprevious31 - 31  jump to record:
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