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National Repository of Grey Literature

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Social media in communication strategy of company Styllmed Nováková, Ivana ; Lhotáková, Markéta (advisor) ; Havlová, Květa (referee) This diploma thesis deals with usage of social networks in company communication strategy. It introduces the most popular and most used social networks in Czech and Slovak republic. It also characterizes the types of social networks users. In the end these informations are being used for proposing/making better of the communication strategy of actual company. Detailed record

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