Home > Search Results: keywords:"cestování mladých lidí"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
HOTEL MAREKETING WITH FOCUS ON YOUNG PEOPLE
 KUBIŠOVÁ, Michaela
The aim of the thesis is to identify the young people. Further analyze the marketing mix of selected hotel. Information of the marketing mix was obtained through primary and secondary data. It was necessary to determine what purpose the young people travel and what they expect from hotel. Identification of young people was conducted through one type of questionnaire which was processed after data collection. Based on the results of questionnaire we were given suggestions for improvements to the marketing mix of the selected hotel.
Detailed record
Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday
 Kirchnerová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire survey among students of the University of Economics.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English