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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analýza trhu a dostupnost biokosmetiky v ČR
 Škorpíková, Sandra
The theoretical part of this thesis deals with the brief characterization of the main princi-ples of organic farming and bio production. It outlines the main points of the standards for natural and bio-cosmetics and provides insight into the certification in the Czech Republic that is provided by KEZ o.p.s. Furthermore, it focuses on a description of Czech manufacturers of certified cosmetics and their assortment. The practical part is devoted to an analysis of the availability of this assortment in specialized stores in Brno and the price range. For comparison of the natural and organic products with conven-tional cosmetics, a common drugstore and a commonly used brand were chosen. The practical part shows that the availability of different brands in stores is not great, and that natural and organic cosmetics are on average almost three times more expensive than conventional cosmetics.
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Analýza trhu s produkty biokosmetiky v regionu Brno-město
 Škorpíková, Sandra
The diploma thesis briefly characterizes the main principles of bio-production, defines the term organic cosmetics and its current state on the market, and general trends of cosmetic product sales. Then it characterizes basic marketing terms and defines the issue of consumer buying behaviour. The practical part deals with the analysis of Czech manufacturers of certified cosmetics and their assortment and the availability of this range in specialized stores in the Brnocity region Investigation of possibilities and the use of marketing mix was carried out on a selected retailer of natural and organic cosmetic. In the last survey, attitudes and buying behaviour in relation to natural and organic cosmetics products were found in the form of a questionnaire survey.
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