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	Návrh dispoziční studie prodejního a výstavního prostoru pro firmu Habitat a.s., se zaměřením na prodej drobných bytových doplňků a dětský koutek Jelínková, Barbora Detailed record
	Chování spotřebitele na trhu s bytovými doplňky Volavá, Markéta This thesis deals with the behavior of consumers in the market with home accessories, especially the factors that influence their purchase, the identification of the purchase decision process and the different preferences of consumers when buying on the internet and in the stores. To determine the consumer behavior the author used the questionaire survey (n = 322) on whose basis the segmentation of the market was carried out. The research has found that the market with home accessories can not be segmented according to demographic criteria and therefore it was necessary to find other, more appropriate segmentation criteria.The research results allowed to formulate conclusions and marketing recommendations for retailers in the market with home accessories. Detailed record
	Návrh dispoziční studie prodejního a výstavního prostoru pro firmu Habitat a.s., se zaměřením na prodej drobných bytových doplňků a dětský koutek Jelínková, Barbora Detailed record
	Nákupní chování v oblasti bytových doplňků Havlík, Tomáš Detailed record

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