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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Buying Atmosphere in the Selected Wholesale Unit
 KAVANOVÁ, Klára
The main aim of this diploma thesis is to determine the buying atmosphere of the selected business unit and develop suggestions for improvement based on a marketing research. The first part of the thesis is devoted to literary research to define terms like a trade, a wholesale and a customer behaviour. Then a buying atmosphere and her elements are described. In the next part of the thesis is presented the selected wholesaler - Makro in České Budějovice. Information about buying atmosphere, customers and services of Makro are given. The second part of this work focus on the marketing research specifically on the questionnaire survey and an interview with shop manager Ing. Hana Galisová. The data from survey was acquired online and also in person directly in the store. The survey was attended by 254 respondents and their responses were evaluated using graphs.
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Buying atmosphere in the selected retail unit
 FIDLEROVÁ, Žaneta
The main aim of the thesis is a research, which is focused on buying atmosphere in the selected retail unit. The aim includes proposes some changes in store too.
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Analysis of buying atmosphere in selected Lidl and Penny retail shops
 Baráková, Alžběta ; Chylíková, Hana (advisor) ; Jakešová, Patricia (referee)
The bachelor's thesis takes on analysis of buying atmosphere in selected Lidl and Penny retail shops. Specifically shops located in Prague's South Town. First chapter is dedicated to theoretical specification of buying atmosphere and definition of its main determinants. End of the chapter summarises all methods of multi-dimensional ratings used in this thesis. Second chapter focuses on presenting both companies including their scale of products and services. Last chapter deals with the analysis itself with subsequent comparison of buying atmosphere in the selected shops. The analysis comprises both subjective as well as objective assessment of their customers. The chapter also proposes suggestions on improving drawbacks found through the analysis.
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