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National Repository of Grey Literature

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Návrh marketingové komunikace pro vybranou firmu Zatloukalová, Lucie Zatloukalová, L. Marketing communication proposal for the selected company. Bachelor’s Thesis. Mendel University in Brno, 2023. The bachelor thesis deals with a proposal for improving marketing communication for a selected company, which is a Trionffale boutique. The boutique would like to keep working on building relationships with its regular customers and reach out to new potential customers or those interested in working with the Czech design industry. Part of the thesis will be to make recommendations on further expansions that the boutique is considering. Suggestions will be recommended based on an analysis of the boutique itself and its current marketing mix and marketing communications, as well as on interviews with customers and information gathered through a questionnaire survey. Data from both surveys will be used to characterize the target segment. Suggestions will be directed to the social networking sites on which the boutique is already active and to other supporting activities. The recommendations will also include a calculation of the expected costs. Detailed record

Fashion boutique business plan Skuherská, Barbara ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) This bachelor thesis is about creating a business plan for a company operating in fashion industry. It contains a theory of creating a business plan in it's first part. Second part than applyes the theory on creating a business plan for a fashion boutique. Detailed record

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