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SWOT analysis of selected business
 JANŮ, Vladimír
This work deals with SWOT analysis for a selected company. This is identifying the company's strengths, weaknesses, opportunities and threats to the business. The theoretical part describes the procedure of compiling a SWOT analysis and a description of individual parts of this analysis, a description of the microenvironment and macroenvironment of the company. Other analyzes that companies can compile to describe the internal and external environment of the company are also described. The practical part contains the characteristics of the company. The individual factors for each part of the SWOT analysis are determined here. Each factor is assigned a grade according to its importance to the business. The resulting strategy is determined accordingly. Next, each individual factor is described. It also describes the possibility that agricultural holdings may carry out activities other than animal husbandry or plant growing. To determine the SWOT analysis, the activity of the monitored company was observed. Furthermore, a market survey was conducted where the company sells its products. This helped to identify the different parts of the analysis and to identify measures against threats, weaknesses and opportunities to take advantage of the company's strengths. The result of the work is a compiled SWOT analysis for the company. Each part of the analysis is described in more detail. Furthermore, measures are set against each specific threat and weakness of the company. Opportunities and strengths are also described and the possibilities of their use are described.
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