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Analysis of Localization Decision-making within the Company in the Region Vysočina
KRÁTKÁ, Sabina
The thesis aims to find and identify factors that play part a in decision-making while looking for suitable options for where to set up business and conduct economic activities. Companies, which have their registered offices in the Vysočina region, will be used for this thesis. The thesis is divided into three parts. The first part describes the best-known localization theories and localization factors. At the end of this part, a brief description of the Vysočina region is added. The second part deals with the methodology, where the used localization factors are defined, data collection is described, and at the end of this part, the interviewed companies are characterized. The third part deals with own research activities, for which a questionnaire was created, examines not only the localization factors that affect companies but also the size of the company and the length of business. In this part, individual localization factors are evaluated according to the answers from the questionnaire. The evaluation relates the effect of factors on all companies from the Vysočina region, but also the effect of factors according to various criteria such as the size of the company, business district, or length of the business. At the end of the thesis, the factors, that most or least affect the localization of the business are pointed out.
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